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46Subjects: “...consumer behavior, consumer attitude, ethnocentrism , regional food pro...”
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48“...Research Question: This paper examines consumer ethnocentrism (CE) as marketing challenge...”
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49“...Ethnocentric behaviour of consumers is related to the attitude and intentions of consumers when...”
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52“...The aim of this study is to illustrate the ethnocentrism of Western thought by projecting its own...”
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57“...碩士 === 國立中興大學 === 行銷學系 === 93 === This study examines how consumer ethnocentrism influences...”
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60“... the level of ethnocentrism and individualism/collectivism of Taiwan consumers and to realize the how...”
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