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  1. 1
    Editorial-Marketing Science and Big Data
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  2. 2
    Turbulente markten en recente ontwikkelingen in marketing Science
    by P. S. H. Leeflang
    Published 2000-08-01
    “... in het vakgebied/de theorie (marketing science) gerubriceerd en besproken. We sluiten af met enkele...”
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  3. 3
    A marketing science perspective on recognition-based heuristics (and the fast-and-frugal paradigm)
    by John Hauser
    Published 2011-07-01
    “...Marketing science seeks to prescribe better marketing strategies (advertising, product development...”
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  4. 4
    A marketing science perspective on recognition-based heuristics (and the fast-and-frugal paradigm)
    by Hauser, John R.
    Published 2012
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  5. 5
    Research Trends in Marketing Science Before COVID-19 Outbreak: A Literature Review
    by Maulana Noveri
    Published 2020-10-01
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  6. 6
    A MODEL-CENTRIC SEQUENTIAL APPROACH TO OUTLIER ENSEMBLES IN A MARKETING SCIENCE CONTEXT
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  7. 7
    [en] A MODEL-CENTRIC SEQUENTIAL APPROACH TO OUTLIER ENSEMBLES IN A MARKETING SCIENCE CONTEXT
    Subjects: “...[pt] MARKETING SCIENCE...”
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  8. 8
    Marketing and Data Science: Together the Future is Ours
    Subjects: “...Marketing Science...”
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  9. 9
    Gain-probability diagrams in consumer research
    Subjects: “...marketing science...”
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  10. 10
    Inovação e concorrência em serviços de informação acadêmica: de Eugene Garfield ao google scholar<p>Inovation and competition in scholar information services: from Eugene Garfield to google scholar
    by Eduardo Beira
    Published 2010-01-01
    Subjects: “...Business innovation. Disruptive innovation. Information services markets. Science models. Citation...”
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  11. 11
    Self-nudging is not effective for maintaining weight loss achieved through professional support in type 2 diabetes
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  12. 12
    Marketing and Data Science: Together the Future is Ours
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    Article
  13. 13
    Analysing how physical activity competes: a cross-disciplinary application of the Duplication of Behaviour Law
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    Article
  14. 14
    Conducting wine marketing research with impact in China: Guidelines for design, execution and dissemination
    by Justin Cohen, Larry Lockshin
    Published 2017-12-01
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  15. 15
    The emotional review–reward effect: how do reviews increase impulsivity?
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  16. 16
    What brand extensions need to fully benefit from their parental heritage
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  17. 17
    Promotions as competitive reactions to recalls and their consequences
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  18. 18
    Getting more likes: the impact of narrative person and brand image on customer–brand interactions
    by Chang, Y., Kumar, V., Li, Y., Yan, J.
    Published 2019
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    Article
  19. 19
    Enhancing innovation commercialization through supervisor–sales rep fit
    by Hohenberg, S., Homburg, C.
    Published 2019
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    Article
  20. 20
    Smart phones, bad calls? The influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans
    by Inman, J.J, Sciandra, M.R, Stephen, A.T
    Published 2019
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    Article
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