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Australian and New Zealand Marketing Academy (ANZMAC),
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Search Results - Australian and New Zealand Marketing Academy (ANZMAC),
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Negative e-WOM; Online opinion leadership; e-WOM dissemination; Online communities
1
Personal value; Mobile shopping; Motivation; Hard laddering; Means-end theory
1
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Australian and New Zealand Marketing Academy (ANZMAC),
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1
Intangible relationship value in service industries
by
Yang, AJ
,
Baxter, RA
,
Xu, Y
Published 2011
“
...
Australian
and
New
Zealand
Marketing
Academy
(
ANZMAC
),...
”
Call Number:
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2
Intangible relationship value: towards deeper understanding
by
Baxter, RA
,
Zhang, A
Published 2011
“
...
Australian
and
New
Zealand
Marketing
Academy
(
ANZMAC
),...
”
Call Number:
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Located:
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3
Individual Values and Motivational Complexities In Mobile Shopping Consumption
by
Park, H
,
Yap, SF
Published 2018
“
...
Australian
and
New
Zealand
Marketing
Academy
(
ANZMAC
),...
”
Call Number:
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Located:
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4
Online Opinion Leadership in Negative eWOM Dissemination
by
Zhang, RM
,
Yap, SF
,
Xu, YZ
Published 2018
“
...
Australian
and
New
Zealand
Marketing
Academy
(
ANZMAC
),...
”
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Baxter, RA
2
Yap, SF
2
Park, H
1
Xu, Y
1
Xu, YZ
1
Yang, AJ
1
Zhang, A
1
Zhang, RM
1
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