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  1. 101
    Relationship between the Packaging Design and Brand Image of Mineral Water – Case Study of Uni-President, Weidan and Yes
    by Wan-chien Huang, 黃婉茜
    Published 2007
    “... to the enterprise. The main objective of this study is to explore the relationship between brand image and packaging...”
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  2. 102
    How To Build Up Brand Identity by Using Narrative Packaging Design - A Case Study of Dawncake Group
    by YANG,HSIN-TI, 楊心蒂
    Published 2016
    “... utilizes the narrative package design to make brand differentiation in the pineapple cake market...”
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  3. 103
    Plain packaging implementation: perceptions of risk and prestige of cigarette brands among Aboriginal and Torres Strait Islander people
    by Raglan Maddox, Sarah Durkin, Ray Lovett
    Published 2016-06-01
    Subjects: “...packaging...”
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    Article
  4. 104
    The Effect of Product Packaging Design on Enhancing Consumer's Value Perception for Private Brand -Take 7-SELECT As An Example
    by Chun-ChihTsai, 蔡俊志
    Published 2012
    “.... The study is about the private brand , 7-SELECT. After Japanese designers have redesigned the packaging...”
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  5. 105
    The Effects of Brand Awareness and Price Labeling on Purchase Intention - A Case Study of The Package Tour Provided on Internet
    by Hsiao-Ting, Hung, 洪筱婷
    Published 2007
    “... in marketing online their travel products. The experiment is based on 2- (two levels of brand awareness: high...”
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  6. 106
    A Study of The Relationship Among Green Packaging,Brand Equity,and Business Performance － Use Bottle Water as an Example
    by Han, Tzung-Ying, 韓宗穎
    Published 2010
    “... the package of bottle water as an example to study of the rela-tionship among green packaging, brand equity...”
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  7. 107
    A Study of Brand Image, Perceived Value, Customer Satisfaction, and Customer Loyalty in Group Travel Packages Travel
    by Liao, Chiai, 廖家翊
    Published 2013
    “... and intensively competitiveness of the market. Along with recruiting new customers, establishing brand image...”
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  8. 108
    Comparison of Healthiness, Labelling, and Price between Private and Branded Label Packaged Foods in New Zealand (2015–2019)
    Subjects: “...supermarket packaged foods...”
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    Article
  9. 109
    A Comparison of the Sodium Content of Supermarket Private-Label and Branded Foods in Australia
    Subjects: “...pre-packaged food...”
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    Article
  10. 110
    Consumer-Side Decision Factors on Their Selection of Bottled Water Brands: Statistical Method Study in a Kosovo Sample
    by Saranda Kajtazi
    Published 2018-07-01
    Subjects: “...consumer decision making, bottled water, factors, quality, packaging...”
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    Article
  11. 111
    Visual and Verbal Communication on Sustainable Packaging As a Vehicle for Public Education and Awareness
    by Nam, Hyena
    Published 2019
    Subjects: “...Branding sustainability...”
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  12. 112
    Developing Export Marketing Strategy Model of Tea to Target Markets
    Subjects: “...branding...”
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    Article
  13. 113
    New product success in the consumer packaged goods industry: A shopper marketing approach
    Subjects: “...Brands...”
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    Article
  14. 114
    Unpackaging Online Retail: Impact of Message Framing and Reference PoInts on Consumers' Choice of (Reduced) Packaging and Brand Attitude
    by Kolacz, Michelle S. Park
    Published 2020
    Subjects: “...Packaging...”
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  15. 115
    En alternativ image : Hur alternativa förpackningar utvecklar varumärkets image
    Subjects: “...brand image...”
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  16. 116
    Alcohol consumers’ attention to warning labels and brand information on alcohol packaging: Findings from cross-sectional and experimental studies
    by Inge Kersbergen, Matt Field
    Published 2017-01-01
    Subjects: “...Alcohol packaging...”
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    Article
  17. 117
    The Date Feature Effects and Brand Competition Structure of Tea Package—A Study on Transaction Database of a Chain Store
    by Ching-Feng Yeh, 葉清豐
    Published 2010
    “... competitive situation for all tea package brands. For this study, we will use a transaction database...”
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  18. 118
    The influence of Brand equity of packaged tea and perceived risk on omer's loyalty－A Comparative study of China & Taiwan market
    by Chen Chung-Chih, 陳中智
    Published 2006
    “..., brand equity, customer loyalty and geographic statistical variables. A total of 600 questionnaires were...”
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  19. 119
    Buying behaviour and decision-making criteria of Base of the Pyramid consumers : the influence of packaging on fast moving consumer goods customers’ brand experience
    by Variawa, Ebrahim
    Published 2013
    Subjects: “...Packaging...”
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  20. 120
    Deadly in pink: The impact of female-oriented cigarette packaging on brand appeal, beliefs about smoking, and risk perceptions among young women
    by Doxey, Juliana Rose
    Published 2009
    Subjects: “...cigarette packaging...”
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