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  1. 121
    Selected indicators for evaluating the effectiveness of marketing communication
    by Aneta Olejniczak, Darko Tomorad
    Published 2015-06-01
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    Article
  2. 122
    Perception of the university as an employer among young potential employees
    by Baruk Agnieszka Izabela
    Published 2016-09-01
    “...The Institute of Aviation...”
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  3. 123
    Role of a technology transfer platform in commercialization of research results
    by Marzena Walasik
    Published 2015-09-01
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    Article
  4. 124
    Marketing innovations as a source of competitive advantage of the universities
    by Zygmunt Waśkowski, Anna Jasiulewicz
    Published 2015-12-01
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  5. 125
    The first steps in the commercialization of a research project – the example of Neiberia.com
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  6. 126
    Digital Repository of Research Institutes – RCIN
    by Kamila Kaczyńska
    Published 2014-03-01
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    Article
  7. 127
    The role of higher education institutions in shaping the intellectual capital in light of marketing innovation
    by Lidia Białoń
    Published 2013-09-01
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    Article
  8. 128
    Marketing communications in industrial B2b markets enhancing the value of the corporate brand relying on common added values
    by Jose Ignacio Monrabal
    Published 2013-09-01
    “...The Institute of Aviation...”
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    Article
  9. 129
    Exploring the value of social entrepreneurship seen as economic and social innovation driver in the private sector
    by Oana-Maria Fotea (m. Nica)
    Published 2015-09-01
    “...The Institute of Aviation...”
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    Article
  10. 130
    Marketing of knowledge based services
    by Mirosława Pluta–Olearnik
    Published 2013-09-01
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    Article
  11. 131
    External image of a university playing the role of an employer and the gender of potential young employees
    by Baruk, Agnieszka Izabela, Goliszek, Anna
    Published 2017-09-01
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    Article
  12. 132
    Cultural context in marketing communication on international market
    by Dominika Hirsch
    Published 2014-06-01
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    Article
  13. 133
    Challenges facing the marketing of scientific and research institutes
    by Bogdan Sojkin
    Published 2015-12-01
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    Article
  14. 134
    Visual identity and rebranding
    by Katarzyna Wrona
    Published 2015-06-01
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    Article
  15. 135
    The problem of cooperation between science and business
    by Piotr Mikosik
    Published 2018-06-01
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    Article
  16. 136
    Crisis management procedures and tools based on qualitative research
    by Tworzydło Dariusz
    Published 2016-12-01
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    Article
  17. 137
    Determinants of student governments’ promotional activity
    by Justyna Bryk, Marcin Gębarowski
    Published 2018-12-01
    “...The Institute of Aviation...”
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  18. 138
    The use of content marketing strategy tools in the Polish research institutes
    by Świeczak Witold
    Published 2016-12-01
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    Article
  19. 139
    Cloud Computing Application for Romanian SMEs
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  20. 140
    The position of marketing in a contemporary organization – character of changes
    by Mirosława Pluta–Olearnik
    Published 2015-03-01
    “...The Institute of Aviation...”
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    Article
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