Search Results - M Mpinganjira

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  1. 1

    Using online service-scape to appeal to customers : a focus on hedonic shoppers by M Mpinganjira

    Published in The Retail and Marketing Review (2015-06-01)
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  2. 2

    Value perceptions in online customer communities : its influence on affective social identity and member behavioural response by M Mpinganjira

    Published in The Retail and Marketing Review (2016-11-01)
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  3. 3

    The influence of vlogging communities on brand image and loyalty by S Pillay, Prof M Mpinganjira

    Published in The Retail and Marketing Review (2019-12-01)
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  4. 4

    Customer satisfaction levels, store loyalty and perceived important store attributes among sportswear apparel shoppers in Soweto by RL Mathaba, M Dhurup, M Mpinganjira

    Published in The Retail and Marketing Review (2017-12-01)
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