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M Mpinganjira
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1
Using online service-scape to appeal to customers : a focus on hedonic shoppers
by
M Mpinganjira
Published in
The Retail and Marketing Review
(2015-06-01)
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2
Value perceptions in online customer communities : its influence on affective social identity and member behavioural response
by
M Mpinganjira
Published in
The Retail and Marketing Review
(2016-11-01)
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3
The influence of vlogging communities on brand image and loyalty
by
S Pillay
,
Prof
M Mpinganjira
Published in
The Retail and Marketing Review
(2019-12-01)
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4
Customer satisfaction levels, store loyalty and perceived important store attributes among sportswear apparel shoppers in Soweto
by
RL Mathaba
,
M Dhurup
,
M Mpinganjira
Published in
The Retail and Marketing Review
(2017-12-01)
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