Is the Purchasing Behavior of Suburban Millennials Affected by Social Media Marketing? Empirical Evidence from Malaysia

by Amran Harun, Wann Huzida Roza Husin
Published 2019-12-01

Star Rating Factors for Umrah Services: The Perspectives of Umrah Operators and Consumers

by Amran Harun, Aini Muslim, Dzunnur Dzail, Bestoon Othman
Published 2020-05-01

Social media experience, attitude and behavioral intention towards umrah package among generation X and Y

by Aini Muslim, Amran Harun, Darbaz Ismael, Bestoon Othman
Published 2019-08-01

The impact of Umrah service quality on customer satisfaction towards Umrah travel agents in Malaysia

by Bestoon Othman, Amran Harun, Wirya Rashid, Raman Ali
Published 2019-06-01

Understanding experienced consumers towards repeat purchase of counterfeit products: The mediating effect of attitude

by Amran Harun, Muliati Mahmud, Bestoon Othman, Raman Ali, Darbaz Ismael
Published 2020-01-01

THE EFFECT OF BRAND IMAGE ON OVERALL SATISFACTION AND LOYALTY INTENTION IN THE CONTEXT OF COLOR COSMETIC

by Stephen L. Sondoh Jr., Maznah Wan Omar, Nabsiah Abdul Wahid, Ishak Ismail, Amran Harun
Published 2007-01-01

What makes a non-Muslim purchase halal food in a Muslim country? An application of theory of planned behaviour

by Dayang Haryani Diana Ag. Damit, Amran Harun, David Martin, Baban Jabbar Othman, Bestoon Othman, Halim Ahmad
Published 2019-07-01

The influences of service marketing mix on customer loyalty towards Umrah travel agents: Evidence from Malaysia

by Bestoon Abdulmaged Othman, Amran Harun, Wirya Najm Rashid, Safdar Nazeer, Abdul Wahid Mohd Kassim, Kadhim Ghaffar Kadhim
Published 2019-03-01