The Mediating Role of Consumer’s Attitude toward Advertising on the Relationship between Advertisement Content Credibility and Attitude toward Brand: The Case of Beauty Soap in Ind...

by Ratih Hasanah, Nabsiah Abdul Wahid
Published 2019-03-01

Malaysia water services reform: legislative issues

by Nabsiah Abdul Wahid, Zainal Ariffin Ahmad, Rozita Arshad
Published 2014-08-01

THE EFFECT OF BRAND IMAGE ON OVERALL SATISFACTION AND LOYALTY INTENTION IN THE CONTEXT OF COLOR COSMETIC

by Stephen L. Sondoh Jr., Maznah Wan Omar, Nabsiah Abdul Wahid, Ishak Ismail, Amran Harun
Published 2007-01-01