Jóvenes y móviles. Estrategias de los operadores de telefonía en España Strategies of telephone companies in Spain

by Marina Ramos Serrano, Gloria Jiménez Marín
Published 2007-10-01

Cinema and advertising. Intertextuality in Volkswägen campaings

by Gloria Jiménez Marín, Rodrígo Elías Zambrano
Published 2013-01-01

El modelo de Hulten, Broweus y Van Dijk de marketing sensorial aplicado al retail español. Caso textil

by Gloria JIMÉNEZ-MARÍN, Rodrigo ELÍAS-ZAMBRANO, Irene GARCÍA MEDINA
Published 2018-01-01

Creativity and audiovisual production online: the case of the Andalusian serial “Niña Repelente”

by Carmen SILVA ROBLES, Rodrigo ELÍAS ZAMBRANO, Gloria JIMÉNEZ MARÍN
Published 2014-10-01

Public Sphere and Misinformation in the U.S. Election: Trump’s Audience and Populism Indicators in the COVID-19 Context

by Concha Pérez-Curiel, Ricardo Domínguez-García, Gloria Jiménez-Marín
Published 2021-06-01

Innovación docente y su aplicación al EEES: Emprendimiento, TIC, y Universidad

by Gloria Jiménez Marín, Rodrigo Elías Zambrano, Carmen Silva Robles
Published 2014-05-01

La competencia creativa entre el alumnado de los grados en Publicidad y Relaciones Públicas en España y su adecuación a las demandas del sector profesional

by Paloma Sanz-Marcos, Cristina González-Oñate, Gloria Jiménez-Marín
Published 2021-07-01

La televisión pública en 2011. TVE sin publicidad. New TVE. Public television in 2011. TVE without advertising

by Juan Ángel Jódar-Marín, David Polo-Serrano, Gloria Jiménez-Marín
Published 2012-01-01

¿Dónde quedó el 2.0? El falso concepto de la televisión 3.0

by Juan Ángel Jódar Marín, David Polo Serrano, Gloria Jiménez Marín
Published 2010-10-01

Food and Beverage Advertising Aimed at Spanish Children Issued through Mobile Devices: A Study from a Social Marketing and Happiness Management Perspective

by Gloria Jiménez-Marín, Rodrigo Elías Zambrano, Araceli Galiano-Coronil, Rafael Ravina-Ripoll
Published 2020-07-01

Business and Energy Efficiency in the Age of Industry 4.0: The Hulten, Broweus and Van Dijk Sensory Marketing Model Applied to Spanish Textile Stores during the COVID-19 Crisis

by Gloria Jiménez-Marín, Rodrigo Elías Zambrano, Araceli Galiano-Coronil, Rafael Ravina-Ripoll
Published 2021-04-01

Children, Media and Food. A New Paradigm in Food Advertising, Social Marketing and Happiness Management

by Rodrigo Elías Zambrano, Gloria Jiménez-Marín, Araceli Galiano-Coronil, Rafael Ravina-Ripoll
Published 2021-03-01

Communication, Social Networks and Sustainable Development Goals: A Reflection From the Perspective of Social Marketing and Happiness Management in the General Elections in Spain

by Araceli Galiano-Coronil, Gloria Jiménez-Marín, Rodrigo Elías Zambrano, Luis Bayardo Tobar-Pesántez
Published 2021-09-01

How Big Data Collected Via Point of Sale Devices in Textile Stores in Spain Resulted in Effective Online Advertising Targeting

by Gloria Jiménez Marín, Paloma Sanz Marcos, Irene Garcia Medina, Patricia Margarida Farias Coelho
Published 2020-08-01