Cinema and advertising. Intertextuality in Volkswägen campaings

by Gloria Jiménez Marín, Rodrígo Elías Zambrano
Published 2013-01-01

Relaciones públicas 2.0 (y educomunicación). ¿De qué hablamos realmente? Un acercamiento conceptual y estratégico

by Carmen SILVA ROBLES, Rodrigo ELÍAS ZAMBRANO
Published 2014-07-01

El modelo de Hulten, Broweus y Van Dijk de marketing sensorial aplicado al retail español. Caso textil

by Gloria JIMÉNEZ-MARÍN, Rodrigo ELÍAS-ZAMBRANO, Irene GARCÍA MEDINA
Published 2018-01-01

Creativity and audiovisual production online: the case of the Andalusian serial “Niña Repelente”

by Carmen SILVA ROBLES, Rodrigo ELÍAS ZAMBRANO, Gloria JIMÉNEZ MARÍN
Published 2014-10-01

Innovación docente y su aplicación al EEES: Emprendimiento, TIC, y Universidad

by Gloria Jiménez Marín, Rodrigo Elías Zambrano, Carmen Silva Robles
Published 2014-05-01

Periodismo deportivo dirigido por mujeres

by Aránzazu Román-San-Miguel, Rodrigo Elías Zambrano, Alicia Villarreal-Palomo
Published 2021-06-01

Food and Beverage Advertising Aimed at Spanish Children Issued through Mobile Devices: A Study from a Social Marketing and Happiness Management Perspective

by Gloria Jiménez-Marín, Rodrigo Elías Zambrano, Araceli Galiano-Coronil, Rafael Ravina-Ripoll
Published 2020-07-01

Business and Energy Efficiency in the Age of Industry 4.0: The Hulten, Broweus and Van Dijk Sensory Marketing Model Applied to Spanish Textile Stores during the COVID-19 Crisis

by Gloria Jiménez-Marín, Rodrigo Elías Zambrano, Araceli Galiano-Coronil, Rafael Ravina-Ripoll
Published 2021-04-01

Children, Media and Food. A New Paradigm in Food Advertising, Social Marketing and Happiness Management

by Rodrigo Elías Zambrano, Gloria Jiménez-Marín, Araceli Galiano-Coronil, Rafael Ravina-Ripoll
Published 2021-03-01

Communication, Social Networks and Sustainable Development Goals: A Reflection From the Perspective of Social Marketing and Happiness Management in the General Elections in Spain

by Araceli Galiano-Coronil, Gloria Jiménez-Marín, Rodrigo Elías Zambrano, Luis Bayardo Tobar-Pesántez
Published 2021-09-01