What Drives Customer Satisfaction, Loyalty, and Happiness in Fast-Food Restaurants in China? Perceived Price, Service Quality, Food Quality, Physical Environment Quality, and the M...

by Yongping Zhong, Hee Cheol Moon
Published 2020-04-01

What Can Drive Consumers’ Dining-Out Behavior in China and Korea during the COVID-19 Pandemic?

by Yongping Zhong, Segu Oh, Hee Cheol Moon
Published 2021-02-01

Contingency Management and Supply Chain Performance in Korea: A COVID-19 Pandemic Approach

by Segu Oh, Hee Cheol Moon, Yongping Zhong
Published 2020-11-01

Maritime Risk in Seaport Operation: A Cross-Country Empirical Analysis with Theoretical Foundations

by Hyuk Soo Cho, Jung Sun Lee, Hee Cheol Moon
Published 2018-09-01

Alternative to Oil and Gas: Review of Economic Benefits and Potential of Wind Power in Pakistan

by Xinting Hu, Muhammad Imran, Mengyun Wu, Hee Cheol Moon, Xiaochen Liu
Published 2020-01-01

Market Premium and Macroeconomic Factors as Determinants of Industry Premium: Evidence from Emerging Economies

by Muhammad Imran, Mengyun Wu, Linrong Zhang, Yun Zhao, Noor Jehan, Hee Cheol Moon
Published 2021-01-01

Investigating Consumer Attitude and Intention towards Online Food Purchasing in an Emerging Economy: An Extended TAM Approach

by Thi Thu Ha Nguyen, Ninh Nguyen, Thi Bich Loan Nguyen, Thi Thu Hoai Phan, Lan Phuong Bui, Hee Cheol Moon
Published 2019-11-01