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Jakub Berčík
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Jakub Berčík
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Jakub Berčík
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1
Sound System and Noise as Essential Elements of Visual Merchandising in Selected Retail Chains in the Slovak Republic
by
Jakub
Berčík
,
Elena Horská
Published 2015-11-01
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Article
2
Neuromarketing and the decision-kaking process of the generation Y wine consumers in the Slovak Republic
by
Jana Němcová
,
Jakub
Berčík
Published 2019-01-01
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Article
3
Neurogastronomy as a Tool for Evaluating Emotions and Visual Preferences of Selected Food Served in Different Ways
by
Jakub
Berčík
,
Johana Paluchová
,
Katarína Neomániová
Published 2021-02-01
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Article
4
RETAIL MARKETING STRATEGIES AND INNOVATIONS IN THE PRACTICE OF A RETAIL CHAIN
by
Jakub
Berčík
,
Jana Gálová
,
Elena Horska
Published 2013-12-01
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Article
5
Dissonance of Selected Neuroscience Techniques at Detection of Emotions in Advertising Spots
by
Katarína Neomániová
,
Jakub
Berčík
,
Elena Horská
Published 2018-01-01
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Article
6
The efficiency, energy intensity and visual impact of the accent lighting in the retail grocery stores
by
Ľudmila Nagyová
,
Jakub
Berčík
,
Elena Horská
Published 2014-11-01
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Article
7
The Use of Eye‑Tracker and Face Reader as Useful Consumer Neuroscience Tools Within Logo Creation
by
Katarína Neomániová
,
Jakub
Berčík
,
Anka Pavelka
Published 2019-01-01
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Article
8
Consumer Neuroscience as a Tool to Monitor the Impact of Aromas on Consumer Emotions When Buying Food
by
Jakub
Berčík
,
Katarína Neomániová
,
Jana Gálová
,
Anna Mravcová
Published 2021-07-01
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Article
9
Using of Eye Tracker in HORECA Segment: Visual Proposal of Chosen Communication Tool on Restaurant Guests Decision
by
Jakub
Berčík
,
Elena Horská
,
Johana Paluchová
,
Katarina Neomaniova
Published 2015-12-01
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Article
10
Placing of aroma compounds by food sales promotion in chosen services business
by
Jakub
Berčík
,
Johana Palúchová
,
Vladimir Vietoris
,
Elena Horská
Published 2016-12-01
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Article
11
Review of the Potential of Consumer Neuroscience for Aroma Marketing and Its Importance in Various Segments of Services
by
Jakub
Berčík
,
Katarína Neomániová
,
Anna Mravcová
,
Jana Gálová
Published 2021-08-01
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Article
12
The use of consumer neuroscience in aroma marketing of a service company
by
Jakub
Berčík
,
Anna Mravcová
,
Jana Gálová
,
Martin Mikláš
Published 2020-12-01
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Article
13
Aroma marketing as a tool to increase turnover in a chosen business entity
by
Jakub
Berčík
,
Roderik Virágh
,
Zdenka Kádeková
,
Tatiana Duchoňová
Published 2020-12-01
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Article
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