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Pullig, C.
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Pullig, C.
Showing
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Pullig, C.
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1
Consumer Multicultural Identity Affiliation: Reassessing identity segmentation in multicultural markets
by
Broderick, A.J
,
Demangeot, C.
,
Kipnis, E.
,
Pullig
,
C
.
Published 2019
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2
Survey-software implicit association tests: A methodological and empirical analysis
by
Aguilar, S.
,
Carpenter, T.P
,
Chakroff, A.
,
Isenberg, N.
,
Kouril, M.
,
LaBouff, J.
,
Pogacar, R.
,
Pullig
,
C
.
Published 2019
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3
Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action
by
Best, S.F
,
Cross, S.N.N
,
Demangeot, C.
,
Emontspool, J.
,
Galalae, C.
,
Grier, S.A
,
Kipnis, E.
,
Pullig
,
C
.
,
Rosenbaum, M.S
Published 2019
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Related Subjects
Culture
Marketing
Adolescent
Association
Consumer cultural identity
Female
Humans
Implicit association test
Implicit measures
Male
Market segmentation
Multicultural engagement
Multicultural marketplace well-being
Multicultural markets
Online research
Psychometrics
Software
Students
Surveys and Questionnaires
Transformative consumer research
Young Adult
adolescent
association
female
human
male
psychometry
questionnaire
software
student
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