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Thamthanakoon, N.
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Thamthanakoon, N.
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Factors driving Thailand rice farmer decision-making in the choice of marketing channel
by
Eastham, J.
,
Huang, I.Y
,
Manning, L.
,
Thamthanakoon
,
N
.
,
Ward, S.
Published 2021
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Related Subjects
Decision-making
Marketing channel choice
Rice farmers
Structural equation modeling (SEM)
Thailand
Theory of Reasoned Action
Theory of reasoned action (TRA)
Transaction condition
agricultural worker
article
drawing
human
human experiment
independent variable
major clinical study
marketing
nonhuman
psychological aspect
rice
structural equation modeling
trust
utility maximization
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