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Huang, I.Y
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Huang, I.Y
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1
Factors driving Thailand rice farmer decision-making in the choice of marketing channel
by
Eastham, J.
,
Huang
,
I.Y
,
Manning, L.
,
Thamthanakoon, N.
,
Ward, S.
Published 2021
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2
Creating sustainable value through food waste management: does retail customer value proposition matter?
by
Grigoriadis, V.
,
Huang
,
I.Y
,
James, K.L
,
Manning, L.
,
Millington, A.
,
Ward, S.
,
Wood, V.
Published 2021
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Related Subjects
article
human
Customer value proposition (CVP)
Decision-making
Food waste
Marketing channel choice
Retail sector
Rice farmers
Structural equation modeling (SEM)
Sustainable value
Thailand
Theory of Reasoned Action
Theory of reasoned action (TRA)
Transaction condition
Value creation
adoption
agricultural worker
cluster analysis
content analysis
drawing
e-mail
environmental impact
exploratory research
food waste
heart
human experiment
independent variable
interview
major clinical study
manager
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