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Totu, A.
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Totu, A.
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Totu, A.
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1
Celebrity endorsements in organ donation advertisements: Altruism as a moderator
by
Alfred, R.
,
Annuar, S.N.S
,
Sondoh, S.L., Jr
,
Tanakinjal, G.
,
Totu
,
A
.
Published 2018
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2
The effect of celebrity endorser attributes, issue involvement and perceived social support on attitude towards organ donation registration
by
Alfred, R.
,
Annuar, S.N.S
,
Sondoh, S.L., Jr
,
Tanakinjal, G.
,
Totu
,
A
.
Published 2018
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Related Subjects
Celebrity Endorsement
Altruism
Attitude towards Organ Donation Registration
Issue Involvement
Organ Donation Advertisements
PLS-SEM
Perceived Social Support
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