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Tanakinjal, G.
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Tanakinjal, G.
Showing
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Tanakinjal, G.
'
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1
Celebrity endorsements in organ donation advertisements: Altruism as a moderator
by
Alfred, R.
,
Annuar, S.N.S
,
Sondoh, S.L., Jr
,
Tanakinjal
,
G
.
,
Totu, A.
Published 2018
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2
The effect of celebrity endorser attributes, issue involvement and perceived social support on attitude towards organ donation registration
by
Alfred, R.
,
Annuar, S.N.S
,
Sondoh, S.L., Jr
,
Tanakinjal
,
G
.
,
Totu, A.
Published 2018
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3
Making Informed Decisions to Improve Restaurant Image Using a Hybrid MADM Approach: A Case of Fast-Food Restaurants in an Island of East Malaysia
by
Hamid, R.
,
Krishnan, A.R
,
Rathakrishnan, B.
,
Siew Lin, R.Y
,
Tanakinjal
,
G
.H
Published 2022
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Related Subjects
Celebrity Endorsement
Altruism
Analytical Hierarchy Process
Attitude towards Organ Donation Registration
Behavioral research
Compromized analytical hierarchy process
Decision making
Delphi
East Malaysia
Fast-food restaurants
Hierarchical systems
Hybrid multi-attribute decision making
Image attributes
Image enhancement
Informed decision
Issue Involvement
Multi attribute decision making
Organ Donation Advertisements
PLS-SEM
Perceived Social Support
Personnel
Restaurant image
Surveys
compromised analytical hierarchy process
fast-food restaurants
multi-attribute decision-making
restaurant image
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