O processo de divulgação de recall: as práticas da indústria automobilística e a influência na resposta do consumidor
Specific data on the Brazilian automotive industry show that the annual production of vehicles has surpassed the three million mark, showing an upward trend in production volume since 2004. It currently ranks as the sixth largest producer in the world. This vast consumer market is susceptible to var...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Nove de Julho
2011-01-01
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| Series: | Exacta |
| Online Access: | http://www.redalyc.org/articulo.oa?id=81021138002 |