THE EFFECT OF ELECTRONIC WORD OF MOUTH, MESSAGE SOURCE CREDIBILITY, INFORMATION QUALITY ON BRAND IMAGE AND PURCHASE INTENTION

THE EFFECT OF ELECTRONIC WORD OF MOUTH, MESSAGE SOURCE CREDIBILITY, INFORMATION QUALITY ON BRAND IMAGE AND PURCHASE INTENTION

This study is aimed to investigate the extent to which electronic word of mouth (eWOM) affects brand image and purchase intention. Further, other variables employed in this study are message source credibility and information quality. These variables are employed to explore the influence of eWOM on...

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Bibliographic Details
Main Authors: Atika Atika, Andriani Kusumawati, Mohammad Iqbal
Format: Article
Language:Indonesian
Published: Sekolah Tinggi Ilmu Ekonomi Indonesia Surabaya 2018-09-01
Series:Ekuitas: Jurnal Ekonomi dan Keuangan
Subjects:
electronic word of mouth
message source credibility
information
brand image
purchase intention
Online Access:https://ejournal.stiesia.ac.id/ekuitas/article/view/94

Internet

https://ejournal.stiesia.ac.id/ekuitas/article/view/94

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