Motivations and Barriers for Sheep and Goat Meat Consumption in Europe: A Means–End Chain Study

Motivations and Barriers for Sheep and Goat Meat Consumption in Europe: A Means–End Chain Study

This international study involving seven European countries (Italy, UK, Finland, France, Spain, Greece, Turkey) was conducted to explore the relevant reasons that affect both consumer and non-consumer perceptions of sheep and goat meat. Laddering and means–end chain theory were applied. The results...

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Bibliographic Details
Main Authors: Serena Mandolesi, Simona Naspetti, Georgios Arsenos, Emmanuelle Caramelle-Holtz, Terhi Latvala, Daniel Martin-Collado, Stefano Orsini, Emel Ozturk, Raffaele Zanoli
Format: Article
Language:English
Published: MDPI AG 2020-06-01
Series:Animals
Subjects:
laddering
consumer attitudes
meat
food consumption
small ruminants
consumer perceptions
Online Access:https://www.mdpi.com/2076-2615/10/6/1105

Internet

https://www.mdpi.com/2076-2615/10/6/1105

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