Entropic Statistical Description of Big Data Quality in Hotel Customer Relationship Management

Entropic Statistical Description of Big Data Quality in Hotel Customer Relationship Management

Customer Relationship Management (CRM) is a fundamental tool in the hospitality industry nowadays, which can be seen as a big-data scenario due to the large amount of recordings which are annually handled by managers. Data quality is crucial for the success of these systems, and one of the main issu...

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Bibliographic Details
Main Authors: Lydia González-Serrano, Pilar Talón-Ballestero, Sergio Muñoz-Romero, Cristina Soguero-Ruiz, José Luis Rojo-Álvarez
Format: Article
Language:English
Published: MDPI AG 2019-04-01
Series:Entropy
Subjects:
Customer Relationship Management
hospitality industry
big data
duplicate detection
name matching
Levenshtein distance
<i>X-from-M</i> strategy
entropy
mutual information
mass density function
Online Access:https://www.mdpi.com/1099-4300/21/4/419

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https://www.mdpi.com/1099-4300/21/4/419

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