Neurophysiological Tools to Investigate Consumer’s Gender Differences during the Observation of TV Commercials

Neurophysiological Tools to Investigate Consumer’s Gender Differences during the Observation of TV Commercials

Neuromarketing is a multidisciplinary field of research whose aim is to investigate the consumers’ reaction to advertisements from a neuroscientific perspective. In particular, the neuroscience field is thought to be able to reveal information about consumer preferences which are unobtainable throug...

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Bibliographic Details
Main Authors: Giovanni Vecchiato, Anton Giulio Maglione, Patrizia Cherubino, Barbara Wasikowska, Agata Wawrzyniak, Anna Latuszynska, Malgorzata Latuszynska, Kesra Nermend, Ilenia Graziani, Maria Rita Leucci, Arianna Trettel, Fabio Babiloni
Format: Article
Language:English
Published: Hindawi Limited 2014-01-01
Series:Computational and Mathematical Methods in Medicine
Online Access:http://dx.doi.org/10.1155/2014/912981

Internet

http://dx.doi.org/10.1155/2014/912981

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