Chronotypes’ Task-Technology Fit for Search and Purchase in Omnichannel Context
Advances in technology have led to a spurt in tech-savvy consumers displaying increasingly complex behavior. In the past, consumers concluded their search and purchases at a single physical store. Nowadays, however, they possess a number of digital devices (desktops and/or mobiles) through which the...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Hindawi Limited
2019-01-01
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| Series: | Mobile Information Systems |
| Online Access: | http://dx.doi.org/10.1155/2019/8968264 |