INFLUENCE OF THE BRAND ON PURCHASE DECISION

The influence of the brand on purchase decision has been and is still extensively studied by marketers, researchers, economists, manufacturers (especially the multinational companies). In the present study we aimed to find out if the brand influences the purchase decision of consumers in general (...

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Bibliographic Details
Main Author:	KISS MARTA
Format:	Article
Language:	English
Published:	Academica Brâncuşi 2016-12-01
Series:	Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie
Subjects:	Brand purchase decision purchase intention brand preference
Online Access:	http://www.utgjiu.ro/revista/ec/pdf/2016-06/08_KISS%20MARTA-INFLUENCE%20OF%20THE%20BRAND%20ON%20PURCHASE%20DECISION.pdf

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