Mobile apps in retail: Effect of push notification frequency on app user behavior

Mobile apps in retail: Effect of push notification frequency on app user behavior

Push notifications are a core functionality of mobile apps and allow app publishers to interact with existing app users and send promotional content. Since every push notification can also interrupt or annoy app users, the frequency of push notifications is a critical success factor. This study inve...

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Bibliographic Details
Main Authors: Atilla Wohllebe, Dirk-Siegfried Hübner, Uwe Radtke, Szilárd Podruzsik
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2021-05-01
Series:Innovative Marketing
Subjects:
app user engagement
digital marketing
Germany
linear regression
mobile CRM
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/15070/IM_2021_02_Wohllebe.pdf

Internet

https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/15070/IM_2021_02_Wohllebe.pdf

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