Influence of the Net Promoter Score of Retailers on the Willingness of Consumers to Install Their Mobile App
Mobile apps have become massively more important in the retail sector in recent years. A central challenge for retailers is the acquisition of new users for their mobile apps. A potentially interesting target group for this can be a company's existing, satisfied customer base, whereby customer...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
International Association of Online Engineering (IAOE)
2020-11-01
|
| Series: | International Journal of Interactive Mobile Technologies |
| Subjects: | |
| Online Access: | https://online-journals.org/index.php/i-jim/article/view/17027 |