Relationship Marketing results: proposition of a cognitive mapping model
Objective - This research sought to develop a cognitive model that expresses how marketing professionals understand the relationship between the constructs that define relationship marketing (RM). It also tried to understand, using the obtained model, how objectives in this field are achieved. D...
Main Authors: | , , |
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Format: | Article |
Language: | English |
Published: |
Fundação Escola de Comércio Álvares Penteado
2015-12-01
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Series: | Revista Brasileira de Gestão De Negócios |
Subjects: | |
Online Access: | http://rbgn.fecap.br/RBGN/article/view/2692 |