Relationship Marketing results: proposition of a cognitive mapping model

Relationship Marketing results: proposition of a cognitive mapping model

Objective - This research sought to develop a cognitive model that expresses how marketing professionals understand the relationship between the constructs that define relationship marketing (RM). It also tried to understand, using the obtained model, how objectives in this field are achieved. D...

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Bibliographic Details
Main Authors: Iná Futino Barreto, Edson Crescitelli, Júlio César Bastos Figueiredo
Format: Article
Language:English
Published: Fundação Escola de Comércio Álvares Penteado 2015-12-01
Series:Revista Brasileira de Gestão De Negócios
Subjects:
Relationship Marketing1
Customer Lifetime Value (CLV)1
Cognitive mapping1
Online Access:http://rbgn.fecap.br/RBGN/article/view/2692

Internet

http://rbgn.fecap.br/RBGN/article/view/2692

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