Relationship Marketing results: proposition of a cognitive mapping model
Objective - This research sought to develop a cognitive model that expresses how marketing professionals understand the relationship between the constructs that define relationship marketing (RM). It also tried to understand, using the obtained model, how objectives in this field are achieved. D...
Main Authors: | Iná Futino Barreto, Edson Crescitelli, Júlio César Bastos Figueiredo |
---|---|
Format: | Article |
Language: | English |
Published: |
Fundação Escola de Comércio Álvares Penteado
2015-12-01
|
Series: | Revista Brasileira de Gestão De Negócios |
Subjects: | |
Online Access: | http://rbgn.fecap.br/RBGN/article/view/2692 |
Similar Items
-
Resultados de marketing de relacionamento: proposição de modelo por meio de mapeamento cognitivo
by: Iná Futino Barreto
Published: (2015) -
Resultados de marketing de relacionamento: proposição de modelo por meio de mapeamento cognitivo
by: Barreto, Iná Futino
Published: (2015) -
Introducing a Novel Model to Determine CLV
by: Jafar Razmi, et al.
Published: (2009-03-01) -
Toward an Economically Sustainable Casino Industry: A Development of Customer Value Indicators Using an Analytic Hierarchy Process
by: Pyungyong Park, et al.
Published: (2018-11-01) -
Med kunden i fokus? : En studie av hur kundklubbar påverkar verksamheten inom svenska företag
by: Elinder, Zacharias, et al.
Published: (2009)