An Analysis of the Intention of Consumers to Adopt Branded Mobile Applications in South Africa
The purpose of the study was to conduct an empirical research on adoption of the technology acceptance model on investigating consumers’ intention to-wards the acceptance of branded mobile applications in South Africa. The study was quantitative in nature where 255 participants were utilised fo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
International Association of Online Engineering (IAOE)
2020-03-01
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| Series: | International Journal of Interactive Mobile Technologies |
| Subjects: | |
| Online Access: | https://online-journals.org/index.php/i-jim/article/view/10602 |