Performance evaluation of services quality in higher education institutions using modified SERVQUAL approach with grey analytic hierarchy process (G-AHP) and multilevel grey evaluation

In today’s climate of fierce competition, there is a necessity to pay especial attention on customer demands either in manufacturing or service sector. Managers in service sector are under pressure in terms of environmental factors, they focus on customers’ satisfaction and this has led to the conti...

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Bibliographic Details
Main Authors: Mohsen Zareinejad, Mohamad Amin Kaviani, Mohammad Javad Esfahani, Fatemeh Takamoli Masoule
Format: Article
Published: Growing Science 2014-04-01
Series:Decision Science Letters
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