Using Social Media to Conduct Outreach and Recruitment for Expanded Newborn Screening

Using Social Media to Conduct Outreach and Recruitment for Expanded Newborn Screening

Social media platforms are becoming a key resource for health research and program delivery. These platforms offer multiple avenues to engage diverse populations using organic and paid content. Outreach to and recruitment of participants into population-based studies are important features of these...

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Bibliographic Details
Main Authors: Jamie Guillory, Alyssa Jordan, Ryan S. Paquin, Jessica Pikowski, Stephanie McInnis, Amarachi Anakaraonye, Holly L. Peay, Megan A. Lewis
Format: Article
Language:English
Published: Frontiers Media S.A. 2020-05-01
Series:Frontiers in Communication
Subjects:
newborn screening
social media
Facebook advertising
recruitment
outreach
social media engagement
Online Access:https://www.frontiersin.org/article/10.3389/fcomm.2020.00021/full

Internet

https://www.frontiersin.org/article/10.3389/fcomm.2020.00021/full

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