Untrained consumer assessment of the eating quality of European beef: 2. Demographic factors have only minor effects on consumer scores and willingness to pay

The beef industry must become more responsive to the changing market place and consumer demands. An essential part of this is quantifying a consumer’s perception of the eating quality of beef and their willingness to pay for that quality, across a broad range of demographics. Over 19 000 consumers f...

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Bibliographic Details
Main Authors: S.P.F. Bonny, G.E. Gardner, D.W. Pethick, P. Allen, I. Legrand, J. Wierzbicki, L.J. Farmer, R.J. Polkinghorne, J.-F. Hocquette
Format: Article
Published: Elsevier 2017-01-01
Online Access:http://www.sciencedirect.com/science/article/pii/S1751731117000076