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The influence of service quality on customer satisfaction and customer behavioral intentions by moderating role of switching barriers in satellite pay TV market

The influence of service quality on customer satisfaction and customer behavioral intentions by moderating role of switching barriers in satellite pay TV market

Bibliographic Details
Main Authors: Norazryana Mat Dawi, Ahmad Jusoh, Justas Streimikis, Abbas Mardani
Format: Article
Language:English
Published: Centre of Sociological Research, Szczecin, Poland 2018-12-01
Series:Economics & Sociology
Subjects:
Service quality
customer satisfaction
behavioral intentions
switching barriers
pay television
Online Access:https://www.economics-sociology.eu/?629,en_the-influence-of-service-quality-on-customer-satisfaction-and-customer-behavioral-intentions-by-moderating-role-of-switching-barriers-in-satellite-pay-tv-market
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https://www.economics-sociology.eu/?629,en_the-influence-of-service-quality-on-customer-satisfaction-and-customer-behavioral-intentions-by-moderating-role-of-switching-barriers-in-satellite-pay-tv-market

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