Effect of Serving Plate Types and Color Cues on Liking and Purchase Intent of Cheese-Flavored Tortilla Chips

Effect of Serving Plate Types and Color Cues on Liking and Purchase Intent of Cheese-Flavored Tortilla Chips

Foods’ overall liking (OL) and purchase intent (PI) are influenced by visual inputs, such as color cues and serving plate types. Cheese-flavored tortilla chips (CFTC) from two formulations (A and B) with a noticeable color difference (∆E = 4.81) were placed on different serving plates (plastic, foam...

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Bibliographic Details
Main Authors: Cristhiam E. Gurdian, Damir D. Torrico, Bin Li, Witoon Prinyawiwatkul
Format: Article
Language:English
Published: MDPI AG 2021-04-01
Series:Foods
Subjects:
serving plate
color cue
liking
purchase intent
tortilla chips
Online Access:https://www.mdpi.com/2304-8158/10/4/886

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https://www.mdpi.com/2304-8158/10/4/886

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