On the Use of EEG or MEG Brain Imaging Tools in Neuromarketing Research

On the Use of EEG or MEG Brain Imaging Tools in Neuromarketing Research

Here we present an overview of some published papers of interest for the marketing research employing electroencephalogram (EEG) and magnetoencephalogram (MEG) methods. The interest for these methodologies relies in their high-temporal resolution as opposed to the investigation of such problem with...

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Bibliographic Details
Main Authors: Giovanni Vecchiato, Laura Astolfi, Fabrizio De Vico Fallani, Jlenia Toppi, Fabio Aloise, Francesco Bez, Daming Wei, Wanzeng Kong, Jounging Dai, Febo Cincotti, Donatella Mattia, Fabio Babiloni
Format: Article
Language:English
Published: Hindawi Limited 2011-01-01
Series:Computational Intelligence and Neuroscience
Online Access:http://dx.doi.org/10.1155/2011/643489

Internet

http://dx.doi.org/10.1155/2011/643489

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