Managing service recovery processes: the role of customer's age / Vartotojų amžiaus įtaka paslaugų vertinimui

Research and practice show that effective management of service recovery processes boosts customer satisfaction. Under this assumption, the purpose of this paper is to analyze a set of factors which may determine satisfaction with recovery processes and loyalty. We also analyze the role of age as p...

Full description

Bibliographic Details
Main Authors: Jesús Cambra-Fierro, Juan M. Berbel-Pineda, Rocío Ruiz-Benítez, Rosario Vazquez-Carrasco
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2011-10-01
Series:Journal of Business Economics and Management
Subjects:
age
PLS
Online Access:https://journals.vgtu.lt/index.php/JBEM/article/view/5044