EXAMINING THE RELATIONSHIP AMONG SERVICE QUALITY, CUSTOMER SATISFACTION AND BEHAVIORAL RESPONSES - COMPARISON BETWEEN PUBLIC AND PRIVATE SECTOR BANKS OF PAKISTAN
This study examines the relationship among service quality, customer satisfaction and behavioral responses across public and private banks in Pakistan. A cross-sectional survey was conducted and data was gathered from 437 customers of public and private sector banks located in Islamabad city, the Ca...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia
2012-12-01
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| Series: | International Journal for Quality Research |
| Subjects: | |
| Online Access: | http://www.ijqr.net/journal/v6-n4/7.pdf |