Effects of Intrinsic and Extrinsic Visual Cues on Consumer Emotion and Purchase Intent: A Case of Ready-to-Eat Salad

Effects of Intrinsic and Extrinsic Visual Cues on Consumer Emotion and Purchase Intent: A Case of Ready-to-Eat Salad

With increasing demand for ready-to-eat (RTE) fresh vegetables, it is important to understand how visual information cues, both intrinsic and extrinsic, affect consumer perception of these products. This study developed an emotional and wellness lexicon related to RTE salads. Subsequent questionnair...

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Bibliographic Details
Main Authors: Pitchayapat Chonpracha, Ryan Ardoin, Yupeng Gao, Pamarin Waimaleongora-ek, Georgianna Tuuri, Witoon Prinyawiwatkul
Format: Article
Language:English
Published: MDPI AG 2020-03-01
Series:Foods
Subjects:
consumer perception
emotion
purchase intent
salads
visual cues
Online Access:https://www.mdpi.com/2304-8158/9/4/396

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https://www.mdpi.com/2304-8158/9/4/396

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