Influence of Design Elements of Mobile Push Notifications on Mobile App User Interactions

<p class="0abstract">With the increasing relevance of mobile apps for companies, push notifications to address app users are also becoming more important. While the acceptance factors of push notifications have already been extensively researched, the effect of the different design e...

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Bibliographic Details
Main Authors: Atilla Wohllebe, Manuel Rolf Adler, Szilárd Podruzsik
Format: Article
Language:English
Published: International Association of Online Engineering (IAOE) 2021-08-01
Series:International Journal of Interactive Mobile Technologies
Subjects:
Online Access:https://online-journals.org/index.php/i-jim/article/view/23897