The Use of Social Media and Its Impact on Shopping Behavior of Slovak and Italian Consumers during COVID-19 Pandemic

The Use of Social Media and Its Impact on Shopping Behavior of Slovak and Italian Consumers during COVID-19 Pandemic

The coronavirus crisis hit the world and affected all aspects of our lives, including consumers’ habits, preferences, and shopping behaviors. The survey, which involved 937 respondents from two countries, examined how the pandemic affected shopping behavior and consumer preferences in Italy and Slov...

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Bibliographic Details
Main Authors: Viktória Ali Taha, Tonino Pencarelli, Veronika Škerháková, Richard Fedorko, Martina Košíková
Format: Article
Language:English
Published: MDPI AG 2021-02-01
Series:Sustainability
Subjects:
consumer behavior
social media
COVID-19 pandemic and online shopping
Online Access:https://www.mdpi.com/2071-1050/13/4/1710

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https://www.mdpi.com/2071-1050/13/4/1710

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