ANALISIS BRAND IMAGE DAN BRAND AWARNESS PUPUK BIO ORGANIK (Studi pada Petani Pengguna Pupuk Merek “POMI” di Kota Batu)
This study examines brand image and brand awareness based on selected attributes of bio-organic fertilizer product brand "Pomi". The purpose of this study is to analyze brand image, the attributes of bio-organic fertilizer product brand "Pomi" and analyze the brand awarenes...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Agribusiness, Faculty of Agriculture, Universitas Sebelas Maret Surakarta
2017-09-01
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| Series: | Sepa |
| Subjects: | |
| Online Access: | https://jurnal.uns.ac.id/sepa/article/view/14184 |