Individual Values and Motivational Complexities In Mobile Shopping Consumption
With the expansion of mobile shopping (m- shopping) consumption, there is an increased need to understand the variety of consumer motives for consumer engagement in such behaviour. For the rapidly growing area of m-shopping, this study explores consumers' desired consumption outcomes and person...
| Main Authors: | , |
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| Format: | Others |
| Published: |
Australian and New Zealand Marketing Academy (ANZMAC),
2018-11-27T03:07:37Z.
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| Subjects: | |
| Online Access: | Get fulltext |