Shopper movement patterns: the effects of product demonstrations on end-of-aisle displays within supermarket retailing

With the lack of research focusing on in-store demonstration and end-of-aisle displays the current study strives to generate a greater level of understanding whilst seeking to demonstrate shopper's behaviour in the vicinity of a demonstration positioned near an end-of-aisle display. One thousan...

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Bibliographic Details
Main Author: Phillips, Megan Marie (Author)
Other Authors: Parsons, Andrew (Contributor), Wilkinson, Helene (Contributor)
Format: Others
Published: Auckland University of Technology, 2013-05-06T21:15:24Z.
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