Shopper movement patterns: the effects of product demonstrations on end-of-aisle displays within supermarket retailing
With the lack of research focusing on in-store demonstration and end-of-aisle displays the current study strives to generate a greater level of understanding whilst seeking to demonstrate shopper's behaviour in the vicinity of a demonstration positioned near an end-of-aisle display. One thousan...
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| Other Authors: | , |
| Format: | Others |
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Auckland University of Technology,
2013-05-06T21:15:24Z.
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| Online Access: | Get fulltext |