Toward restoring violated trust: exploring the antecedents of trust in business-to-business relationships
Trust has been described as "perhaps the single most powerful relationship marketing tool available to a company" (Berry, 1995, p. 242). Trust enjoys wide acceptance among scholars as a key facilitator of inter-organisational relationship development; however, the construct begs deeper exp...
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| Format: | Others |
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Auckland University of Technology,
2014-10-16T01:04:02Z.
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| Online Access: | Get fulltext |