The effect of restaurant service quality on customer satisfaction: a conceptual paper/ Fatin Nabila Mohd Nazri, Derweanna Bah Simpong and Naziatul Aziah Mohd Radzi
The objective of this study is to propose a conceptual study of the effect of restaurant service quality on customer satisfaction in the casual restaurant segment. Using the DINESERV research model, this study improves the existing service quality literature by considering different variables from t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2022-05.
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| Subjects: | |
| Online Access: | Get fulltext View Fulltext in UiTM IR |