Determining socio-demographic, psychographic and religiosity of green hotel consumer in Malaysia
This study is proposed to explore whether green consumer profiles (socio-demographics, psychographic and religiosity) have a role to play in profiling green hotel consumers. As such, a total of ten hypotheses are developed to explore the effects of the green consumer profiles on ecologically Ecologi...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd.,
2014.
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| Subjects: | |
| Online Access: | Get fulltext |