Understanding generation Y buying intention toward hybrid car in Johor Bahru
Malaysia continues to face air pollution problems caused by rapid development and urbanization. The environmental issues have induced automotive industries to produce more environmental friendly vehicles that will reduce the damages to the ecosystem. The main purpose of this study is to propose a fr...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Penerbit UTM Press,
2015.
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| Subjects: | |
| Online Access: | Get fulltext |