Marketing and Data Science: Together the Future is Ours
The synergistic use of computer science and marketing science techniques offers the best avenue for knowledge development and improved applications. A broad area of complementarity between the typical focus in statistics and computer science and that in marketing offers great potential. The former f...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Article |
| Language: | English |
| Published: |
Walter de Gruyter GmbH,
2020-11-13T18:24:57Z.
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| Subjects: | |
| Online Access: | Get fulltext |