Empathetic marketing
Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2016. === Cataloged from PDF version of thesis. === Includes bibliographical references (pages 96-97). === Social media plays a large role in marketing strategy for transmitting and exchanging information between comp...
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| Format: | Others |
| Language: | English |
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Massachusetts Institute of Technology
2016
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| Online Access: | http://hdl.handle.net/1721.1/104551 |