Defensive marketing strategy : its application to a financial decision support system

Thesis (M.S.)--Massachusetts Institute of Technology, Sloan School of Management, 1983. === MICROFICHE COPY AVAILABLE IN ARCHIVES AND DEWEY. === Bibliography: leaves 208-209. === by Webb F. Elkins and Andre Borschberg. === M.S.

Bibliographic Details
Main Authors: Elkins, Webb F, Borschberg, Andre
Other Authors: Glen L. Urban.
Format: Others
Language:English
Published: Massachusetts Institute of Technology 2005
Subjects:
Online Access:http://hdl.handle.net/1721.1/15499